In a major new partnership, YouTube’s most-subscribed creator, MrBeast (Jimmy Donaldson), has entered into a partnership with Saudi Arabia’s Riyadh Season on 2 May. This collaboration encompasses the establishment of a MrBeast-themed amusement park, exclusive challenges tailored for the Saudi audience, and the introduction of his snack brand, Feastables, into the Saudi market.
The announcement was made by Turki Al Alshikh, Chairman of the General Entertainment Authority, highlighting the Kingdom’s commitment to enhancing its entertainment landscape under the Vision 2030 initiative. The MrBeast Park is expected to be a central attraction during the upcoming Riyadh Season, aiming to offer immersive experiences reflective of Donaldson’s popular content.
With over 386 million subscribers across multiple channels, MrBeast is currently the most-subscribed individual on YouTube. Known for high-budget philanthropy and large-scale challenges, his content has proven immensely popular among Gen Z audiences.
The expansion of Feastables into Saudi Arabia comes at a time of rising demand for high-end, Western-style snacks in the region. Founded in 2022, the brand generated over USD 250 million in revenue in 2024 and is expected to surpass MrBeast’s own content revenue by 2025.
Saudi Arabia’s chocolate and confectionery market alone is projected to reach USD 2 billion by 2030, growing at a CAGR of 4.5 percent from 2025.
Launched in 2019, Riyadh Season has transformed from a domestic festival into an international cultural event, attracting acts like BTS and David Guetta. In 2023, it drew over 15 million visitors. The 2025 edition aims to further elevate the Kingdom’s global profile through high-impact collaborations like MrBeast’s.
MrBeast’s partnership with Riyadh Season reflects a strategic alignment with Saudi Arabia’s Vision 2030, the Kingdom’s roadmap for economic diversification. By engaging his massive, youth-driven digital audience, the collaboration supports Saudi efforts to become a regional hub for tourism, esports, digital commerce, and global media and a part of a broader shift toward integrating international entertainment figures into the Kingdom’s cultural and economic transformation.
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