Sneaker culture was the focus in Riyadh this month with the return of Sneaker Con Riyadh 2026. The event ran from Monday 26 January to Wednesday 28 January, and drew sneaker enthusiasts, collectors, and members of the fashion community from Saudi Arabia and neighboring countries. It will now be heading to Jeddah from 1 February to 3 February.
This is the second time Sneaker Con has come to Saudi Arabia, and it is expected to be a place where people can buy, sell, and trade rare and popular sneakers. For many visitors, it is a chance to see all the sneakers they usually only find online in one place.
Sneaker Con Riyadh 2026 showcased a wide range of limited-edition and hard-to-find shoes. Some of the highlights include the Air Jordan 1 Love Olive, the viral NIKE MIND 001 Slide, and the Nike Jordan 1 Retro High Charlotte Hornets Foundation. Visitors also saw custom-made sneakers, such as Labubu Travis Scotts, and fun statement designs like marshmallow boots. Vintage fans may even spot 1985 Air Jordan 1 Highs, with prices reaching around USD 2,000 (SAR 7,500).
The event is not only about shopping. Sneaker Con also offered an educational side, where visitors can learn how to spot fake sneakers and understand what makes a pair authentic. This could be especially useful as the sneaker resale market continues to grow.
Sneaker Con is also a social event, attracting fashion figures, influencers, and content creators. As part of Riyadh Season 2025, the event reflects Saudi Arabia’s growing focus on youth culture, fashion, and entertainment.
Last year’s Sneaker Con welcomed more than 150 vendors from around the world, and this year’s edition is expected to be just as diverse. Visitors can also shop for official merchandise, including T-shirts starting from SAR 172 (USD 46).
Launched in 2008, Sneaker Con has been held in more than 30 cities worldwide with the first one ever being held in New York City. The first international Sneaker Con was held in 2017 in London. Its return to Riyadh shows how the city is becoming an important destination for global streetwear culture. Its next destination is San Antonio and Nagoya.
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